Cycling in and around Birmingham England
I would be grateful for your thoughts on the event described below. I am keen to make it as useful as possible. I am particularly keen to know if any of your contacts can help deliver the aims described at the bottom – and might be interested in attending this event at our offices in the city centre.
We are working on this with Bike West Midlands Network and the Colmore BID Bicycle User Group but this is not just about cycling. The Imagine Project has the potential to contribute to manufacturing businesses across the region and by encouraging the circular economy to help create reduce waste and pollution with all the health and other benefits that would involve.
Please let me know if you know anyone we should add to the invitation list, and let me have any other comments you can offer.
Meanwhile, have a great weekend.
On Thursday 11 May, we will be holding an event here at our offices at which cyclo-cross champ and game-changing entrepreneur Isla Rowntree will describe her aims for the Imagine Project (http://www.islabikes.co.uk/imagineproject)
and Andrew Ritchie, the founder and designer of Brompton Bicycles will highlight some of the challenges. After the two structured speaking slots, lasting no more than an hour in total, there will be a question and answer session and an opportunity for networking over light refreshments.
This is an invitation only event and we plan to draw the audience from:
(i) local manufacturing businesses,
(ii) charities with relevant environmental aims including those involved in waste management and recycling,
(iii) leaders from relevant local authorities and other public bodies, including those involved in promoting economic development,
(iv) academics with relevant interests, and
(v) business leaders with an interest in the circular economy and/or cycling.
The team at Islabikes aim to spread the word, test their plans, and find manufacturing partners with whom they can collaborate – and I hope we can help with that.
To expand on the latter aim:
• Islabikes will be manufacturing bicycles in the UK and is seeking partner suppliers to develop parts to meet their circular/sustainable criteria. Those manufacturers (not necessarily from within the cycling industry) will need to be committed to pursuing sustainable/circular manufacturing methods and supply.
• Collaboration may simply mean a two-way sharing of ideas and thoughts relating to how circular/servitized business models can work, with a hope that this will encourage others to adopt similar models with the aim of accelerating the advancement to a circular economy
• Materials flows – they will be looking to create circular materials flows, with our materials coming from ‘waste’ from other industries and our waste feeding into others. In this way they aim to ensure material value is not lost through downgrading and alleviate reliance on raw material resources.
• Expertise – identifying manufacturers with particular expertise relevant to the project e.g. long life fatigue testing, remanufacturing, specific material reprocessing specialists etc.
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